January 2025 has felt like the longest month ever, probably because I'm here in Los Angeles. As you know, we've been seriously impacted by wildfires. Two entire communities were completely wiped out—just devastation beyond anything you could envision. Truly heartbreaking.

We finally had...

My team and I have been hard at work crafting the perfect gift for you this holiday season. And it’s here, right on time. You see…

2025 is coming, fast.

Editorial calendars are already dropping, and editors aren’t just looking for pitches—they’re...

You guys. This time of year can feel like absolute madness. Between the holiday chaos, endless to-dos, and making everything “magical,” it’s easy to feel like you’re just barely holding it together. (Hi, it me.)

But also? It’s my favorite time of year for a totally...

 You might think that to be a wildly successful PR professional, you need a massive network of media contacts. But here’s the truth: you don’t. What really matters is your ability to craft strategic, targeted, and timely pitches.

This is the foundation of everything in PR. It...

In PR, timing is everything. There’s nothing worse than having a brilliant pitch idea, only to realize you’ve missed the deadline for long-lead opportunities—or even short-lead ones. A well-planned media calendar is your secret weapon for staying ahead, keeping your clients...

Let’s talk about something that could make you tens—no, hundreds of thousands of dollars in your business: shifting your mindset.

Yes, it’s that simple, but it’s also transformative. This one change will completely revolutionize how you see yourself and run your business....

How to Run Your Agency While Being a Present Mom

Let’s talk about something real: motherhood changes everything. It shifts how you think about your business, your life, and your time. Honestly, being a mom feels like an entirely new stage of entrepreneurship because it changes you at your...