The holidays are one of the busiest times of the year for PR pros. There’s a ton for you to balance — especially if you work with product-based businesses. After all, as a PR pro, it’s your job to support your clients’ holiday campaigns as best you can!

For the most part,...

Pitching is the bread and butter of PR, but that doesn’t mean you can do it on autopilot! Writing killer pitches takes serious brain power — from thinking of an innovative story angle to actually writing out the pitch. But you can make writing pitches so much easier with a pitch email...

As a PR pro, you’ve likely received a request for proposals (or RFP) before. You might’ve received one from a contact at a company in your niche, or maybe it’s a totally cold RFP from a brand you haven’t heard about.

However the RFP comes your way, you must carefully...

Are burnout, overwhelm, and exhaustion getting the better of you? You’re not alone. Entrepreneur burnout is no joke — and these days, burnout feels more common than ever.

Why You Need to Avoid Entrepreneur Burnout as an Agency Owner

Burnout makes it harder to execute high-impact...

There’s this (wrong!) idea that you have to be an extrovert to be a comms pro or a digital agency owner. As an introverted agency owner myself, I know you can be just as successful as your extroverted peers!

How to Truly Thrive as an Introverted Entrepreneur

As an introvert, you’ll...

PR and media professionals know that the past few years have been filled with seemingly nonstop layoffs across journalism. Layoffs, downsizing, and newsroom shutdowns have affected almost every niche. It doesn’t matter how established a publication is: even major companies and outlets like...

Confidence is key when you’re running a business — but you already knew that! Having good agency leadership skills is a foundational part of entrepreneurship. You’ve got an entire team of people (plus your clients’ teams!) looking to you for guidance…you can’t...