Artificial Intelligence (AI) can sound pretty scary on the surface (I mean…is it not straight out of an apocalyptic sci-fi movie?), but it’s already cementing itself into the media landscape. AI has a whole world of uses, but PR pros need to keep an eye on writing-based AI programs like ChatGPT. The...
Every digital agency owner needs to spring clean their business each year, whether you take action the first day of spring or wait until there’s less on your plate. Spring cleaning your business lets you sweep away the metaphorical dust that’s keeping you from firing on all cylinders and organize yo...
You’ve probably heard of Substack by now, whether from a fellow PR pro or one of your media contacts. And for good reason: this is the next big shift in the media landscape! Substacks can help you deeply connect with journalists and editors in your niche, extend your client’s reach, and more. We’re ...
All PR pros know that pitching is the bread and butter of PR — you can’t land a killer press placement for your client without sending a killer pitch first! But a journalist’s inbox is a crowded place, and it’s easy for your pitch to get lost in the shuffle or tossed in the trash over the tiniest de...
As a PR pro, you know how important media connections are when you’re pitching your client for new opportunities. But you need to go deep with your contacts. A journalist who knows you, your agency, and your credibility is less likely to scroll past your email and give someone else the time of day. ...
There’s no way around it: media interviews are stressful, whether it’s your client’s first or 101st time in front of a camera. They need to be prepared for whatever the interviewer throws at them and might have to answer tough questions on the fly, all in a super high-pressure environment! If your c...
As digital agency owners, we’re always growing something somewhere, whether that’s ourselves, our team, or our agency. But you can’t ignore your personal life in the process! The best way to reach your goals as an entrepreneur and make lasting changes is to extend them past your office and into your...
