“When you find that thing that really sparks and makes you want to work hard every day, you have to follow that passion.”

Have you ever wondered what it’s like to live a life you love running a PR agency and working with your dream clients? Our PR Pro Spotlight Series interviews our students and co...

It’s always exciting to bring on a new client, but sometimes that excitement can fade fast. You start off strong, but then a few months pass and, well…it’s just not what you thought it’d be. But did you know there are 4 questions to ask a client that can help you avoid these situations entirely?

It...

There are so many incredible benefits of PR for businesses...but unfortunately, a LOT of potential clients don’t really understand how PR can impact their growth and why the work you do is so important. It’s YOUR job as a PR pro to educate your clients about the value of PR.  

But honestly? It’s ea...

Burnout can be a huge problem for any entrepreneur. But as a busy PR pro working for yourself, handling clients, pitching, and working to grow your agency, there’s SO much on your plate...which can seriously be a recipe for burnout. That’s why learning how to avoid burnout is absolutely essential. 

Getting ready for the new year as a PR pro means setting goals, strategizing your own growth, and of course, creating a press plan for your clients. A press plan lets you map out your PR strategy for the year with each of your clients! 

There are lots of reasons to use a press plan, especially to h...

“After overcoming my Stage IV cancer diagnosis, I emerged with an even gutsier vision for my life...and a vision to change the publicity game.”

Have you ever wondered what it’s like to live a life you love running a PR agency and working with your dream clients? Our PR Pro Spotlight Series intervie...

The holiday season is one of the most enjoyable and rewarding times of the whole year! But is it actually possible to take time off from your PR agency over the holidays—and how do you do it the right way?

One of the main reasons that people get into PR is to have the freedom and flexibility to enj...