All too often, agency owners fall into the trap of taking whatever work comes their way — even if it takes them farther from their dreams. But, when you’re in a leadership role, YOU have total control over your agency. You decide your niche, the clients you work with, the services you...

Coaches need coaches, too! I launched Jeneration PR 19 years ago, so I feel beyond confident in my ability to successfully run and grow a PR agency. But a PR educational platform? Not so much. So, I called in the help of an online business coach for extra support.

I’m passionate about...

Pitching is the bread and butter of PR, but not every pitch is a winner! Journalists get dozens (if not hundreds) of pitch emails every single day…and a lot of them aren’t great. 

Luckily, you don’t need to totally overhaul your writing process to deliver stand-out...

Having a client featured as an expert source is one of the most effective ways to get them in the media. Experts can offer a PR quote or anecdote about a specific topic to show off their industry expertise or entrepreneurial experience.

Sometimes, your client won’t be available for comment...

Let’s get real: being an agency owner is an exciting and rewarding career — but that doesn’t mean every PR pro is passionate about every client! It’s okay if you’re not feeling the love for a certain client, project, or task. Every agency owner will experience this...

I love mentoring other PR pros and I am so proud of the community we’ve created together. Every single day, community members post in our Facebook Group to ask for public relations advice on the challenges they’re facing in their agencies — and we all pitch in to help!

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I started my entrepreneurial journey over 18 years ago, going from lawyer to solopreneur to thriving agency owner and CEO. I know firsthand that there are SO many moving parts you need to have a handle on when you run an agency. Through that time, I’ve found tons of digital agency tools,...