Artificial Intelligence (AI) can be a little overwhelming from the outside, but implementing it into your agency is more than worth it. Tons of PR pros already use AI to streamline their processes and improve their results. Their main tool is ChatGPT: a text-based program that can help you write...
Seeing a massive client feature go live feels amazing…until you see the massive error in it. Don’t give in to the instinct to panic! It’s not uncommon for stories to be published with errors, especially with how quickly editors put out digital pieces these days. Requesting a...
“In our day-to-day lives, we think we’re rolling along doing well enough… but we don’t realize how much we could excel with more support. That support is freedom.”
Have you ever wondered what it’s like to live a life you love running a PR agency and working...
Writing rituals aren’t just for authors with a dozen novels under their belt; PR pros can use writing rituals to get themselves in the right headspace for pitching! Your pitch writing ritual sets you up for success so you can generate results for your clients every time you pitch. What your...
The media landscape is constantly changing, but the past few years have brought huge shifts to PR! What once worked 100% of the time isn’t the right strategy anymore, and new social channels are impacting consumers far beyond expectations. PR pros need to be ready with new tactics as the...
PR is all about getting your clients into the media, but you need to make sure those features align with your strategy and keep your client in the best position possible. The only way to do that is with media monitoring! Effective media monitoring helps you analyze all of your clients’...
Every entrepreneur wants to grow their business regardless of how long they’ve been in business. That might look like taking on 1-2 clients at a newer agency, or established agency owners could focus on expanding their offerings instead. But agency growth is possible no matter where...