The journalism world has faced so many shakeups over the past few years, and it doesn’t seem like things are calming down anytime soon. I’ve been running my PR agency, Jeneration PR, for almost 20 years, and if there’s one thing I’ve learned, it’s that change is...

Mastering the Art of PR Pitches: Real-Time Pitch Review and Feedback from The Pitch Lab

When it comes to PR pitching, getting real-time feedback can make all the difference. In our latest Pitch Lab coaching session, I had the chance to walk through one of our members' pitches, section by section,...

As the leaves change color in October, so do the industry trends. This month marks a significant transition, bridging the gap between the end of summer and the festive holiday season ahead. With a myriad of observances and holidays coming up, PR professionals have a unique opportunity to create...

As a PR agency owner, it can be tempting to do it all yourself. Maybe you think you’re saving money by handling every single task or that no one can do the job as well as you can. But here’s the truth: if you want to scale your business and grow your revenue, you need to hire help!

...

Starting and scaling a PR agency can be rewarding, but there are some common mistakes that can hold you back if you’re not careful. Over the years, I’ve seen agency owners make missteps that, while common, can seriously hinder their growth! Let’s walk through six of the biggest...

Breaking into the world of PR can be challenging, especially when you're facing rejection or wondering if the field is right for you. In my latest Ask Me Anything episode, I answered some of your burning questions on how to get started, land your first client, and thrive in the PR...

In the world of public relations, finding a niche and excelling in it is no small feat. But when it comes to Mackenzie Gaston, she’s taken this idea and run with it. As an expert in influencer marketing within PR, Mackenzie has carved out a unique space in the industry, delivering...