Pitching Powerhouse

Pitching Powerhouse

Hosted by: Award-Winning PR Agency Owner, Jen Berson

Join award-winning PR mentor, Jen Berson, to learn and implement the strategies that top PR experts are using to score high-quality media coverage for their clients that don’t cost you tons of time, money, and sanity...

All Episodes

Episodes

Projects Shouldn't Be Your Only Income Source

Resources Mentioned: The Agency Accelerator: https://jenerationacademy.com/the-agency-accelerator The Pitch Lab: https://thepitchlab.jenerationacademy.com/  - Think project work is the only way to land big-name...
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6 business mistakes for PR entrepreneurs to avoid

Resources Mentioned:The Agency Accelerator: https://jenerationacademy.com/the-agency-acceleratorPowerhouse Pros Facebook Group: https://www.facebook.com/groups/profitableprpros - Could you be the silent saboteur of...
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From Tariffs to AI: The Survival Skills PR Pros Need Right Now

Resources mentioned: jenerationacademy.com/challengeTired of being told that pitching is all you need to succeed in PR? In this week’s Pitching Powerhouse Podcast episode, we’re calling BS. Between economic...
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PR Pro Wealth Series: Selling Your Agency

Resources Mentioned: https://jenerationacademy.com/insider https://www.instagram.com/jenerationpr/  We love the idea of selling our business someday… but if you’re running a service-based agency, that might not be in...
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How I cleared space in my home, my business, and my brain

Resources Mentioned: https://www.chelliecarlson.com/   Growth isn’t about adding more. It’s about cutting the right things. Let me guess—you’ve added the tools, the team, the tasks… and it’s still not feeling right....
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New Year Series: Life-First Planning

Resources mentioned: jenerationacademy.com/endofyear “Work Comes First” Is the Lie That’s Draining You You’ve been taught to chase productivity, crush goals, and keep clients happy at all costs. But what if that...
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New Year Series: Make Space for Growth

Resources Mentioned: https://www.jenerationacademy.com/endofyearYou don’t need another planner or a new app. You need SPACE. Space to think. Space to breathe. Space to actually be creative again. If your brain feels...
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3 Lies You’re Telling Yourself That Keep Your Clients Unhappy

Resources Mentioned: Join The Pitch Lab: https://www.jenerationacademy.com/tpl  Description: You don’t need to send more pitches. Silence doesn’t mean no. And nope, the media isn’t dead.  If you’ve been feeling...
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Why Your Business Isn’t Fun Anymore

Resources Mentioned: Join The Pitch Lab: https://www.jenerationacademy.com/tpl Description:No one starts a business just to feel meh about it. But if you’ve been waking up dreading your to-do list, if the passion...
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How to Adjust Your PR Strategy During a Crisis

January 2025 has felt like the longest month ever, probably because I'm here in Los Angeles. As you know, we've been seriously impacted by wildfires. Two entire communities were completely wiped out—just devastation...
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How I Use December to Plan for a Big, Bold, and Balanced Year

You guys, I have something BIG for you: my brand-new End-of-Year Workbook is here, and it’s going to completely change how you kick off 2025. This isn’t just a list of questions. It’s a total game-changer for...
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Why Strategic Pitches Matter More Than a Massive Media Network

There’s only one constant in PR: Clients want results. ✨ Your clients are looking for top-tier, relevant placements. Unfortunately, your massive media network just won’t cut it anymore, especially in today’s...
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