All Episodes
Episodes
How to Protect Your Energy While Scaling Your Business
You built a business to have freedom — not to wake up exhausted and resentful of the thing you worked so hard to create. If scaling is starting to feel like a fancier prison, this episode is for you.
Today I break...
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Teaching My Kids What Work Looks Like (On Purpose)
Working mom guilt is real. But what if everything you've been told to feel guilty about is actually one of the greatest gifts you can give your kids?
In this episode of Pitching Powerhouse, Jen gets real about what...
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You're Not Behind. You're Building Something Different
Scrolling through Instagram and stumbling on someone's six-figure announcement shouldn't ruin your day. But sometimes it does. Let's talk about that. If comparison has ever made you question your pace, your progress,...
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How to Stop Playing Small and Start Owning Your Expertise
You're talented, experienced, and getting real results for your clients — so why are you still playing small? If you're undercharging, over-apologizing, or waiting for someone to hand you expert status, this episode...
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How to Edit AI Pitches So Editors Actually Read Them
Got an AI draft? Here's how to edit it so editors actually open your email.
Nearly half of journalists say they're less likely to engage with pitches they can tell were written by AI. That means your robot-written...
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Clients Keep Asking About AI. Here's What I Tell Them
AI is changing how people discover brands, and if you're still pitching the same way without understanding where your clients need to show up, you're falling behind. In this podcast, I'm breaking down why AI isn't...
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What My Medicine Cabinet Taught Me About Productivity
Ever feel like you're drowning in half-finished projects while new ideas keep piling up? In this episode, Jen Berson shares a surprisingly powerful productivity insight that came from an unexpected place: her...
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The Question That Got Me an Apple Feature, Billion-Dollar Clients, and My Dream Car
Success isn't about luck. It's about having the courage to ask for what you want. In this episode, I'm pulling back the curtain on the one principle that built my entire PR agency and transformed my life: The worst...
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What Clients Need to Know About PR and AI Search
The PR landscape is evolving fast, and if you're still relying on traditional SEO tactics alone, you're leaving your clients invisible in the new AI-driven search world. This episode dives into how AI is reshaping...
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How to Prove PR ROI With AI Search Results (A Real Client Case Study)
What if your client’s product could show up in ChatGPT results before their biggest competitors? 👀
In this week’s Pitching Powerhouse Podcast, I’m breaking down a real client case study that proves just how powerful...
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How to Make Your Clients Show Up in AI Search Results (The New Rules of Authority for PR Pros)
The PR game has changed, and if you’re still relying on outdated strategies, you’re already falling behind. In this episode, we’re diving into the revolutionary shift from SEO to AEO (Answer Engine Optimization) and...
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AI Search and the PR Advantage: Why PR Pros Are More Essential Than Ever
Resources Mentioned:
PR Couture – Industry authority source mentioned in the episode
The Pitch Lab – Monthly media angles, editorial calendars, and coaching to land high-authority earned media
Agency Accelerator –...
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