Pitching Powerhouse

Pitching Powerhouse

Hosted by: Award-Winning PR Agency Owner, Jen Berson

Join award-winning PR mentor, Jen Berson, to learn and implement the strategies that top PR experts are using to score high-quality media coverage for their clients that don’t cost you tons of time, money, and sanity...

All Episodes

Episodes

How to Edit AI Pitches So Editors Actually Read Them

Got an AI draft? Here's how to edit it so editors actually open your email. Nearly half of journalists say they're less likely to engage with pitches they can tell were written by AI. That means your robot-written...
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Clients Keep Asking About AI. Here's What I Tell Them

AI is changing how people discover brands, and if you're still pitching the same way without understanding where your clients need to show up, you're falling behind. In this podcast, I'm breaking down why AI isn't...
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What My Medicine Cabinet Taught Me About Productivity

Ever feel like you're drowning in half-finished projects while new ideas keep piling up? In this episode, Jen Berson shares a surprisingly powerful productivity insight that came from an unexpected place: her...
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The Question That Got Me an Apple Feature, Billion-Dollar Clients, and My Dream Car

Success isn't about luck. It's about having the courage to ask for what you want. In this episode, I'm pulling back the curtain on the one principle that built my entire PR agency and transformed my life: The worst...
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What Clients Need to Know About PR and AI Search

The PR landscape is evolving fast, and if you're still relying on traditional SEO tactics alone, you're leaving your clients invisible in the new AI-driven search world. This episode dives into how AI is reshaping...
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How to Prove PR ROI With AI Search Results (A Real Client Case Study)

What if your client’s product could show up in ChatGPT results before their biggest competitors? 👀 In this week’s Pitching Powerhouse Podcast, I’m breaking down a real client case study that proves just how powerful...
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How to Make Your Clients Show Up in AI Search Results (The New Rules of Authority for PR Pros)

The PR game has changed, and if you’re still relying on outdated strategies, you’re already falling behind. In this episode, we’re diving into the revolutionary shift from SEO to AEO (Answer Engine Optimization) and...
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AI Search and the PR Advantage: Why PR Pros Are More Essential Than Ever

Resources Mentioned: PR Couture – Industry authority source mentioned in the episode The Pitch Lab – Monthly media angles, editorial calendars, and coaching to land high-authority earned media Agency Accelerator –...
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PR Pro Wealth Series: Breaking Down Profit in Your Agency

Think your revenue is your profit? Think again. Most PR pros are unknowingly building their dream lifestyle on a shaky financial foundation—and it’s keeping them stuck. In our newest Pitching Powerhouse...
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Why Your Business Growth Has Stalled (The Spare-Time Spiral)

Resources Mentioned: Agency AI Assistant - Our collection of powerhouse prompts designed to help you train your own virtual assistant and outsource overwhelm to AI Powerhouse Pros Facebook Group - Free community of...
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Projects Shouldn't Be Your Only Income Source

Resources Mentioned: The Agency Accelerator: https://jenerationacademy.com/the-agency-accelerator The Pitch Lab: https://thepitchlab.jenerationacademy.com/  - Think project work is the only way to land big-name...
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6 business mistakes for PR entrepreneurs to avoid

Resources Mentioned:The Agency Accelerator: https://jenerationacademy.com/the-agency-acceleratorPowerhouse Pros Facebook Group: https://www.facebook.com/groups/profitableprpros - Could you be the silent saboteur of...
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