Pitching Powerhouse

Pitching Powerhouse

Hosted by: Award-Winning PR Agency Owner, Jen Berson

Join award-winning PR mentor, Jen Berson, to learn and implement the strategies that top PR experts are using to score high-quality media coverage for their clients that don’t cost you tons of time, money, and sanity...

All Episodes

Episodes

What Clients Need to Know About PR and AI Search

The PR landscape is evolving fast, and if you're still relying on traditional SEO tactics alone, you're leaving your clients invisible in the new AI-driven search world. This episode dives into how AI is reshaping...
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How to Prove PR ROI With AI Search Results (A Real Client Case Study)

What if your client’s product could show up in ChatGPT results before their biggest competitors? 👀 In this week’s Pitching Powerhouse Podcast, I’m breaking down a real client case study that proves just how powerful...
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How to Make Your Clients Show Up in AI Search Results (The New Rules of Authority for PR Pros)

The PR game has changed, and if you’re still relying on outdated strategies, you’re already falling behind. In this episode, we’re diving into the revolutionary shift from SEO to AEO (Answer Engine Optimization) and...
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AI Search and the PR Advantage: Why PR Pros Are More Essential Than Ever

Resources Mentioned: PR Couture – Industry authority source mentioned in the episode The Pitch Lab – Monthly media angles, editorial calendars, and coaching to land high-authority earned media Agency Accelerator –...
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PR Pro Wealth Series: Breaking Down Profit in Your Agency

Think your revenue is your profit? Think again. Most PR pros are unknowingly building their dream lifestyle on a shaky financial foundation—and it’s keeping them stuck. In our newest Pitching Powerhouse...
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Why Your Business Growth Has Stalled (The Spare-Time Spiral)

Resources Mentioned: Agency AI Assistant - Our collection of powerhouse prompts designed to help you train your own virtual assistant and outsource overwhelm to AI Powerhouse Pros Facebook Group - Free community of...
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Projects Shouldn't Be Your Only Income Source

Resources Mentioned: The Agency Accelerator: https://jenerationacademy.com/the-agency-accelerator The Pitch Lab: https://thepitchlab.jenerationacademy.com/  - Think project work is the only way to land big-name...
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6 business mistakes for PR entrepreneurs to avoid

Resources Mentioned:The Agency Accelerator: https://jenerationacademy.com/the-agency-acceleratorPowerhouse Pros Facebook Group: https://www.facebook.com/groups/profitableprpros - Could you be the silent saboteur of...
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From Tariffs to AI: The Survival Skills PR Pros Need Right Now

Resources mentioned: jenerationacademy.com/challengeTired of being told that pitching is all you need to succeed in PR? In this week’s Pitching Powerhouse Podcast episode, we’re calling BS. Between economic...
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PR Pro Wealth Series: Selling Your Agency

Resources Mentioned: https://jenerationacademy.com/insider https://www.instagram.com/jenerationpr/  We love the idea of selling our business someday… but if you’re running a service-based agency, that might not be in...
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How I cleared space in my home, my business, and my brain

Resources Mentioned: https://www.chelliecarlson.com/   Growth isn’t about adding more. It’s about cutting the right things. Let me guess—you’ve added the tools, the team, the tasks… and it’s still not feeling right....
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New Year Series: Life-First Planning

Resources mentioned: jenerationacademy.com/endofyear “Work Comes First” Is the Lie That’s Draining You You’ve been taught to chase productivity, crush goals, and keep clients happy at all costs. But what if that...
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