All Episodes
Episodes
Your Client Doesn't Know What They Want, And That's Your Job to Figure Out
A client tells you they want Forbes. They can't tell you why. That's the exact moment most agencies get it wrong.
In this video, Jen breaks down what to do when a client hands you a wish list of big-name placements...
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The Riches Really Are in the Niches
Niching down feels like cutting your client pool in half. Jen makes the case that the generalist is the one actually leaving money on the table.
In this episode, Jen breaks down why narrowing your PR agency's focus is...
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The moment I stopped selling press and started selling revenue
Two clients. Same results. One renews every month and refers everyone she knows. The other churns the second her contract ends.
After 21 years in PR, Jen has watched the era of reporting on impressions and reach...
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What I'd Do Differently If I Were Starting My Agency in 2026
Twenty-one years ago, Jen emailed a stranger on the internet, asked her to mail over a box of free product, and somehow turned that into a whole PR agency.
Now she's pulling back the curtain on everything she'd keep,...
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Commoditized PR is dying. Here's what's replacing it.
Join Jen's free live masterclass on June 20th and get the complete system for positioning, pipeline, and pricing your agency for the AI era: https://jenerationacademy.com/may
PR and earned media budgets are predicted...
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Stop Building Someone Else's Version of Success
You built a business to have freedom, and somehow ended up busier, more stressed, and chasing goals that don't even feel like yours anymore.
In this episode of Pitching Powerhouse, Jen Berson gets real about what it...
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How to Protect Your Energy While Scaling Your Business
You built a business to have freedom — not to wake up exhausted and resentful of the thing you worked so hard to create. If scaling is starting to feel like a fancier prison, this episode is for you.
Today I break...
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Teaching My Kids What Work Looks Like (On Purpose)
Working mom guilt is real. But what if everything you've been told to feel guilty about is actually one of the greatest gifts you can give your kids?
In this episode of Pitching Powerhouse, Jen gets real about what...
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You're Not Behind. You're Building Something Different
Scrolling through Instagram and stumbling on someone's six-figure announcement shouldn't ruin your day. But sometimes it does. Let's talk about that. If comparison has ever made you question your pace, your progress,...
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How to Stop Playing Small and Start Owning Your Expertise
You're talented, experienced, and getting real results for your clients — so why are you still playing small? If you're undercharging, over-apologizing, or waiting for someone to hand you expert status, this episode...
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How to Edit AI Pitches So Editors Actually Read Them
Got an AI draft? Here's how to edit it so editors actually open your email.
Nearly half of journalists say they're less likely to engage with pitches they can tell were written by AI. That means your robot-written...
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Clients Keep Asking About AI. Here's What I Tell Them
AI is changing how people discover brands, and if you're still pitching the same way without understanding where your clients need to show up, you're falling behind. In this podcast, I'm breaking down why AI isn't...
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