Pitching Powerhouse

Pitching Powerhouse

Hosted by: Award-Winning PR Agency Owner, Jen Berson

Join award-winning PR mentor, Jen Berson, to learn and implement the strategies that top PR experts are using to score high-quality media coverage for their clients that don’t cost you tons of time, money, and sanity...

All Episodes

Episodes

How I cleared space in my home, my business, and my brain

Resources Mentioned: https://www.chelliecarlson.com/   Growth isn’t about adding more. It’s about cutting the right things. Let me guess—you’ve added the tools, the team, the tasks… and it’s still not feeling right....
View Episode

New Year Series: Life-First Planning

Resources mentioned: jenerationacademy.com/endofyear “Work Comes First” Is the Lie That’s Draining You You’ve been taught to chase productivity, crush goals, and keep clients happy at all costs. But what if that...
View Episode

New Year Series: Make Space for Growth

Resources Mentioned: https://www.jenerationacademy.com/endofyearYou don’t need another planner or a new app. You need SPACE. Space to think. Space to breathe. Space to actually be creative again. If your brain feels...
View Episode

3 Lies You’re Telling Yourself That Keep Your Clients Unhappy

Resources Mentioned: Join The Pitch Lab: https://www.jenerationacademy.com/tpl  Description: You don’t need to send more pitches. Silence doesn’t mean no. And nope, the media isn’t dead.  If you’ve been feeling...
View Episode

Why Your Business Isn’t Fun Anymore

Resources Mentioned: Join The Pitch Lab: https://www.jenerationacademy.com/tpl Description:No one starts a business just to feel meh about it. But if you’ve been waking up dreading your to-do list, if the passion...
View Episode

How to Adjust Your PR Strategy During a Crisis

January 2025 has felt like the longest month ever, probably because I'm here in Los Angeles. As you know, we've been seriously impacted by wildfires. Two entire communities were completely wiped out—just devastation...
View Episode

How I Use December to Plan for a Big, Bold, and Balanced Year

You guys, I have something BIG for you: my brand-new End-of-Year Workbook is here, and it’s going to completely change how you kick off 2025. This isn’t just a list of questions. It’s a total game-changer for...
View Episode

Why Strategic Pitches Matter More Than a Massive Media Network

There’s only one constant in PR: Clients want results. ✨ Your clients are looking for top-tier, relevant placements. Unfortunately, your massive media network just won’t cut it anymore, especially in today’s...
View Episode

Stay Ahead and Stress-Free with a Media Calendar

Do you feel like you’re always one step behind, scrambling to meet deadlines, and missing out on prime media opportunities? Let’s change that. In this week's Pitching Powerhouse episode, I’m breaking down how a media...
View Episode

Run Your PR Agency Like a CEO, Not a Freelancer

Shifting your mindset could make you tens—no, hundreds of thousands of dollars in your business! ✨ Yes, it really is that simple, and it’s completely transformative. Shifting your mindset will change how you see...
View Episode

How to Run Your Agency While Being a Present Mom

Moms can have it all, but we don’t have to DO it all.Mom guilt hits HARD when you’re running a business and raising kids. It’s like no matter what you do, something feels like it’s falling through the cracks. But...
View Episode

6 Ways to Be the PR Partner Journalists Need Right Now

Reliability builds trust and positions you as a dependable media partner! ✨ Now, more than ever, journalists need the support of PR and media professionals. The journalism industry is seeing more pressure on its staff...
View Episode