AI Search and the PR Advantage: Why PR Pros Are More Essential Than Ever

Resources Mentioned:

• PR Couture – Industry authority source mentioned in the episode
• The Pitch Lab – Monthly media angles, editorial calendars, and coaching to land high-authority earned media
• Agency Accelerator – Scale your PR agency into a profitable six-figure business built for the AI era

AI isn’t killing PR... it’s making us more powerful than ever. I know, that might sound surprising (I was skeptical at first too), but what I’ve learned about how AI tools like ChatGPT and Claude actually work has me more excited than ever for the future of PR.

I also know how unsettling all of this can feel. You’ve spent years learning the “rules” of PR and SEO, and just when you got comfortable, the game changed again. Watching clients ask tough questions about AI visibility can leave you wondering if you’re falling behind or if PR even matters anymore.

Here’s the truth that nobody’s talking about: AI doesn’t pull from hacks or one-off mentions. It pulls from authority sources. And that’s exactly what PR delivers.

In our newest Pitching Powerhouse episode, I’m pulling back the curtain on why earned media is now the #1 driver of visibility in AI search, what “Answer Engine Optimization” means for you, and the exact strategies you can use to keep your clients showing up as trusted sources.

If you’ve been stressing about where PR fits in the AI era, this episode will leave you feeling empowered, future-proof, and ready to crush it.

This is for you if:

• You’re a PR pro worried about AI making you irrelevant
• You’re tired of SEO hacks and want real, lasting visibility
• You want your clients to pop up in AI search results
• You’re ready to turn AI into an advantage instead of a threat