How to Make Your Clients Show Up in AI Search Results (The New Rules of Authority for PR Pros)

The PR game has changed, and if you’re still relying on outdated strategies, you’re already falling behind. In this episode, we’re diving into the revolutionary shift from SEO to AEO (Answer Engine Optimization) and why PR professionals are uniquely positioned to lead in this new era of AI-driven visibility.

AI search engines like ChatGPT and Claude are rewriting the rules, and earned authority is now the only way to secure long-term visibility for your clients. This isn’t about pay-to-play... it’s about building trust, credibility, and a consistent presence that AI recognizes as the gold standard.

In this episode, you’ll learn:

✅ The New Rules of PR: Why high-authority placements are the key to dominating AI search results.

✅ Future-Proof Visibility: How to turn PR wins into long-term assets that keep your clients relevant.

✅ Tactical Strategies That Work: Step-by-step tips to land “best of” list features, leverage metadata, and amplify your clients’ authority.

✅ The Power of Consistency: Why aligning your clients’ messaging across platforms is non-negotiable in the AI era.

If you’re ready to position yourself as a leader in the evolving PR landscape, deliver results that move the needle, and future-proof your clients’ brands, this video is for you.

📌 Don’t forget to follow the show for more actionable strategies to elevate your PR game and stay ahead of the curve.

Let’s crush it together.