All Episodes
Episodes
10 Important 2023 PR Trends All Comms Pros Need to Start Prioritizing
Are You Ready for 2023 to Shake Up PR? 💪
It might not feel like it, but 2023 is right around the corner. I mean, you’re already sending out long-lead pitches for next year!
And with a new year comes new PR trends…...
View Episode
Hero Product vs. Slow Mover: How to Promote Your Clients' Offers All Year Long
How Are You Promoting Your Clients’ Products Between Launches? 👀
PR is full of ebbs and flows: product launches, seasons, holidays, and trends are constantly cycling through and changing up our workloads.
But whether...
View Episode
Pitching For Multiple Agency Clients: How To Do It Ethically and Successfully
Do You Know How to Pitch for Multiple Clients in the Same Niche? 😱
It always feels amazing to take on more clients and keep growing your agency.
But things can get pretty tricky when you work with clients in the same...
View Episode
What is the Best Timing for Your Public Relations Pitch? Short Leads vs. Long Leads
Wait…What Are Short-Lead and Long-Lead Pitches Again? 🤔
There are tons of timelines you need to keep track of in PR, from monitoring your clients’ product launches and sending out samples to onboarding new clients and...
View Episode
How to Make a PR Agency or Client Introduction to the Media
Do You Know How to Introduce Yourself and Your Clients to the Media? 👋
There’s a lot of movement happening in the media right now, whether that’s journalists shifting roles at their publications or editors bouncing...
View Episode
8 Public Relations Characteristics all Comms Pros Need to Be Successful
Do You Know the Skills You Need to Be a Great PR Pro? 🤔
Every PR pro is different and talented in their own ways (PR would be seriously boring if we weren’t!), but there are some major traits we ALL need to be...
View Episode
How The Importance Of Media Relations Has Shifted Due to the Pandemic
How Have Your PR Strategies Changed Throughout the Pandemic? 🧐
We’re two and a half years into the pandemic and PR is more dynamic than EVER.
If you thought the media landscape was shifting before, it doesn’t even...
View Episode
How to Pitch Products for Gift Guides and Boost Your Clients’ Holiday Marketing Campaigns
Do You Have Your Pitching Strategies In Place For Holiday Gift Guides? 👀
Holiday gift guides are basically the holy grail of press placements.
They’re SO powerful and can create a MAJOR impact on a brand’s success...
View Episode
How To Successfully Set Year End Goals For Your PR Clients During Q3 and Q4
Are You Ready To Start Pitching For The Holiday Season? 😲
Yes, we’re already talking about the holidays!
It may be summer, but the time to prep your Q3 and Q4 pitches is NOW.
The holiday season is SO important for PR...
View Episode
7 Ways to Build Your PR Pricing Confidence (So You Can Get Paid More!)
Making More Money Without Working More Sounds Pretty Good, Right? 😍
It might seem totally impossible to do, especially if you follow hourly or deliverable pricing, but it’s more achievable than you think.
I would know...
View Episode
How To Get Into PR (& Why Right Now Is The Best Opportunity For You)
Thinking About Starting a PR Agency? NOW is the time! 🤩
When people talk about making big career moves, they always mention waiting for the “right time.”
But what if the right time is now?!
There are MASSIVE...
View Episode
How To Manage PR Client Expectations and Set Yourself Up For Success
Ever Worked with a Client Who Had Super Unrealistic Expectations for PR? 😨
PR is really powerful…but it can be hard to define its value or know what to expect when you don’t work in it all the time.
Every client has a...
View Episode
