All Episodes
Episodes
How to Be More Intentional & Focused as a PR Professional
Are You Being Intentional With How You Run Your Agency? 🤔
Intentionality is a bit of a buzzword right now, and for good reason!
Being intentional means being purposeful and deliberate in everything you do…which is an...
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5 Tips for Building a More Effective New Client Pipeline for Your PR Agency
Are You Ready to Take on New Clients Next Year? 🤔
2023 will be here before you know it, so it’s time to set yourself up for success in the new year!
Yes, that means thinking about what your clients want to achieve in...
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How to Find a Niche That Is Better Suited For You (and More Profitable)
Does Your Niche ACTUALLY Light You Up? Or Is It Getting Kind Of…Boring? 😬
Niching down is one of the MOST important parts of launching your agency.
It’s basically the key to setting yourself up for success! 📈
But...
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7 PR Mistakes You're Making With Your Pitches to Journalists & Editors
Are Your Pitches Truly the BEST They Can Be? 👀
As PR pros, we all know that landing top-tier press is no easy feat, let alone scoring press wins on a super consistent basis.
I mean, SO much of the process is out of...
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How This Mom of Two Broke Free From the Solopreneur Cycle and Became a Thriving & Confident Agency Owner
Have you ever wondered what it’s like to live a life you love running a PR agency and working with your dream clients? Our PR Pro Spotlight Series interviews our students and community members who have made the leap...
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How To Build Confidence In Your Value As A PR Professional
Have You Ever Doubted Yourself and Your Skills as a PR Pro? 🤔
Building up your confidence and overcoming self-doubt is never easy, but it’s essential for finding success as a PR pro!
Confidence will carry you through...
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What is Ethical Newsjacking? (And How to Stay on Top of Industry Trends as a PR Pro)
Do You Know How to Newsjack Ethically and Effectively? 🧐
Newsjacking is when a PR pro leverages breaking news and trending topics to land their client press coverage…and is pretty tricky to navigate no matter how long...
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How to Use SEO and PR Together to Boost Your Clients' Campaigns
Do You Know How to Use SEO to Give Your PR Efforts a Boost? 🧐
SEO (aka search engine optimization) can feel like a foreign language to a lot of PR pros.
I mean, ranking? Backlinks? Keywords? Are we sure this isn’t a...
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10 Important 2023 PR Trends All Comms Pros Need to Start Prioritizing
Are You Ready for 2023 to Shake Up PR? 💪
It might not feel like it, but 2023 is right around the corner. I mean, you’re already sending out long-lead pitches for next year!
And with a new year comes new PR trends…...
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Hero Product vs. Slow Mover: How to Promote Your Clients' Offers All Year Long
How Are You Promoting Your Clients’ Products Between Launches? 👀
PR is full of ebbs and flows: product launches, seasons, holidays, and trends are constantly cycling through and changing up our workloads.
But whether...
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Pitching For Multiple Agency Clients: How To Do It Ethically and Successfully
Do You Know How to Pitch for Multiple Clients in the Same Niche? 😱
It always feels amazing to take on more clients and keep growing your agency.
But things can get pretty tricky when you work with clients in the same...
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What is the Best Timing for Your Public Relations Pitch? Short Leads vs. Long Leads
Wait…What Are Short-Lead and Long-Lead Pitches Again? 🤔
There are tons of timelines you need to keep track of in PR, from monitoring your clients’ product launches and sending out samples to onboarding new clients and...
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