All Episodes
Episodes
How to Use Podcast Pitching to Score Big Wins for Your Clients (and Yourself!)
Are You Leveraging the Power of Podcasts to Score Big Wins for Your Agency? 🧐
Sometimes, it feels like everyone you know has started a podcast (guilty as charged! 🙋♀️).
And while podcasts are fun to listen to while...
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How to Do A Good Job as a PR Pro When the News Cycle is Going Crazy
Do You Know How to Secure Press When the Media is Focused on Breaking News? 🤔
Media moves fast, but there are some days where it feels like the news cycle is going at a breakneck speed.
When this happens, it’s usually...
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Why You Need to Start Using ChatGPT For PR Pitches & Campaigns
Do You Know How to Leverage AI to Improve Your Pitches and Campaigns? 🧐
Artificial Intelligence (AI) can be a little overwhelming from the outside looking in, but implementing it into your agency is MORE than worth...
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Oh No! There's a Mistake. How to Ask for a Correction in a Published Feature
Do You Know How to Successfully Secure a Correction for a Published Feature? 🧐
It’s always exciting to see a BIG client feature go live…
…but it’s a lot LESS exciting when there’s a major error in it 😭
Don’t panic!...
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From Trauma Therapist to PR Agency Owner: How She Made a Successful Career Shift at 50+ Years Old — PR Pro Spotlight ft. Michele Paiva
Have you ever wondered what it’s like to live a life you love running a PR agency and working with your dream clients? Our PR Pro Spotlight Series interviews our students and community members who have made the leap...
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How to Craft Your Own Pitch Writing Ritual (That Actually Gets Results)
Are You Setting Yourself Up for Success Every Time You Sit Down to Write Pitches? 🧐
Rituals aren’t just for yoga instructors or meditation leaders 🧘♀️ PR pros can use rituals to get themselves in the right headspace...
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What is the Future of PR? (Plus 4 Traditional Tactics That Still Work)
Are You Ready for What’s Next in PR? 🤓
We all know the media landscape is constantly changing, but the past few years have brought HUGE shifts to PR! 🤯
Your old tried-and-true strategies won’t work 100% of the time...
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What is Media Monitoring? (And How to Do it for Your Clients)
Is Your Media Monitoring Actually Helping Your Clients Succeed? 👀
PR is all about getting people talking about your client and making sure your client’s message is out there.
But you need to make sure your client is...
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How This PR & Marketing Mogul is Expanding Her Impact and Achieving Her Wildest Dreams ft. Shafonne Myers
Have you ever wondered what it’s like to live a life you love running a PR agency and working with your dream clients? Our PR Pro Spotlight Series interviews our students and community members who have made the leap...
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When is White Labeling Your Services a Good Idea (and How to Do it)?
Is White Labeling Your Services the Right Move for Your Agency? 🧐
White labeling isn’t uncommon in PR, but it can be a bit of a mystery to digital agency owners.
When you white label your services, you work with a...
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6 Business Mistakes Every PR Pro Should Strive To Avoid
You’ve Got Your Agency To-Do List, But What About Your NOT-To-Do List? 👀
Breaking into PR is tough — and it can sometimes come with an information overload 🤯
Figuring out how to build your agency from the ground up...
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4 Essential Public Relations Skills You Need For Continuous Career Growth
Are You Struggling to Hit the Growth Goals You’ve Set for Your PR Agency? 📈
Your agency may start out with just one person (you!), but the most successful agencies don’t stay small for long 👀
Growing and scaling your...
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