All Episodes
Episodes
How To Write A Good Pitch That Will Wow Journalists and Editors
Feeling Stuck In A Rut With Your Pitches? 😭
As a PR pro, you know that compelling, killer pitches are the key to finding success and delivering amazing results to your clients.
So, it can be really discouraging when...
View Episode
14 Dos and Don'ts of Building Professional Respect with the Media
Feel Like You’re Getting Nowhere With Journalists and Editors? 😭
Editors and journalists receive dozens of email pitches every day, so it can be tough to get on their radar and start building a relationship with...
View Episode
6 PR Strategies To Keep Your Pitches Fresh (Even When There’s No News)
Are You Stuck In a Rut with Your Pitches? 😱
Part of the magic of PR is seeing a product or campaign go from just a small idea to a huge launch. It’s one of the most fun parts of the business!
But after the big...
View Episode
From Unfulfilling Jobs to Public Relations Perfect Harmony — PR Pro Spotlight ft. Angela Mastrogiacomo
Have you ever wondered what it’s like to live a life you love running a PR agency and working with your dream clients? Our PR Pro Spotlight Series interviews our students and community members who have made the leap...
View Episode
How PR and Marketing Teams Can Work Together Successfully
Not Quite on the Same Page as Your Client’s Marketing Team? 😱
Doing PR for a larger company can get tricky when someone else (or an entire team!) is in charge of marketing.
Maybe you both have different expectations...
View Episode
Which PR Services Should Be Included in Your Retainer?
Are You Including the Right PR Services in Your Retainer? 🤔
It can be seriously difficult to decide which PR services to include in your retainer and which should be a separate fee. There are SO MANY options to...
View Episode
12 Steps You Need to Take to Build a Successful PR Agency
Ready To Build A Successful PR Agency? 🤩
There are so many incredible reasons to get into PR—AND to start your very own agency.
From the flexibility to work when you want (with clients you love) to doing something...
View Episode
How This PR Pro Overcame a Scarcity Mindset and Blossomed Into Confidence — PR Pro Spotlight ft. Amanda Holdsworth
Have you ever wondered what it’s like to live a life you love running a PR agency and working with your dream clients? Our PR Pro Spotlight Series interviews our students and community members who have made the leap...
View Episode
How to Set Client Boundaries So You Don't Get Taken Advantage Of
Stop Getting Taken Advantage of By Clients! ❌What should you do when a client is always sending you last-minute asks? I mean, all of us have worked with a disorganized client at one point or another. 🙄But trying to...
View Episode
The Magic of SOPR: How to Combine Social Media & PR to Get Your Clients the Best Results
Today, we’re sitting down with the amazing Carey Balogh and Lauren Genest, the Founder and Vice Groupie of Brand Groupies! These two incredible women pioneered their own PR method that is seriously transforming their...
View Episode
4 Questions to Ask a Client Before You Start Working With Them
What Should You Ask Potential Clients? 🧐
Wondering what questions you should ask a prospective client before you start working with them?
Asking the right questions makes a huge difference in how successful you’re...
View Episode
How to Explain the Value of PR to Your Clients
How Do You Explain The Value Of PR? 🧐
There are so many incredible benefits of PR for businesses...but unfortunately, a LOT of potential clients don’t really understand how PR can impact their growth and why the work...
View Episode
