All Episodes
Episodes
How The Importance Of Media Relations Has Shifted Due to the Pandemic
How Have Your PR Strategies Changed Throughout the Pandemic? 🧐
We’re two and a half years into the pandemic and PR is more dynamic than EVER.
If you thought the media landscape was shifting before, it doesn’t even...
View Episode
How to Pitch Products for Gift Guides and Boost Your Clients’ Holiday Marketing Campaigns
Do You Have Your Pitching Strategies In Place For Holiday Gift Guides? 👀
Holiday gift guides are basically the holy grail of press placements.
They’re SO powerful and can create a MAJOR impact on a brand’s success...
View Episode
How To Successfully Set Year End Goals For Your PR Clients During Q3 and Q4
Are You Ready To Start Pitching For The Holiday Season? 😲
Yes, we’re already talking about the holidays!
It may be summer, but the time to prep your Q3 and Q4 pitches is NOW.
The holiday season is SO important for PR...
View Episode
7 Ways to Build Your PR Pricing Confidence (So You Can Get Paid More!)
Making More Money Without Working More Sounds Pretty Good, Right? 😍
It might seem totally impossible to do, especially if you follow hourly or deliverable pricing, but it’s more achievable than you think.
I would know...
View Episode
How To Get Into PR (& Why Right Now Is The Best Opportunity For You)
Thinking About Starting a PR Agency? NOW is the time! 🤩
When people talk about making big career moves, they always mention waiting for the “right time.”
But what if the right time is now?!
There are MASSIVE...
View Episode
How To Manage PR Client Expectations and Set Yourself Up For Success
Ever Worked with a Client Who Had Super Unrealistic Expectations for PR? 😨
PR is really powerful…but it can be hard to define its value or know what to expect when you don’t work in it all the time.
Every client has a...
View Episode
How to Get an Awesome Client Reference to Show Off Your Expertise
Do You Have Your Client References Ready to Go? 👀
Being asked for client references isn’t uncommon, but the request can seriously come with a deer in headlights feeling.
You can feel super put on the spot when a...
View Episode
How to Handle a Service Termination or Pause Request from a Client
Do You Know How to Handle Sudden Pause Requests from Your Clients? 😱
Getting an immediate pause request (or worse, a service termination!) from a client can send you into a tailspin.
From ongoing projects and pending...
View Episode
How To Use An Editorial Calendar Effectively As A PR Professional
Struggling To Land High-Quality, Timely Features For Your Clients? 😭
Editorial calendars are SUPER powerful tools that you need to use when writing pitches.
They have SO much information — from industry trends to the...
View Episode
How To Write A Good Pitch That Will Wow Journalists and Editors
Feeling Stuck In A Rut With Your Pitches? 😭
As a PR pro, you know that compelling, killer pitches are the key to finding success and delivering amazing results to your clients.
So, it can be really discouraging when...
View Episode
14 Dos and Don'ts of Building Professional Respect with the Media
Feel Like You’re Getting Nowhere With Journalists and Editors? 😭
Editors and journalists receive dozens of email pitches every day, so it can be tough to get on their radar and start building a relationship with...
View Episode
6 PR Strategies To Keep Your Pitches Fresh (Even When There’s No News)
Are You Stuck In a Rut with Your Pitches? 😱
Part of the magic of PR is seeing a product or campaign go from just a small idea to a huge launch. It’s one of the most fun parts of the business!
But after the big...
View Episode
