Pitching Powerhouse

Pitching Powerhouse

Hosted by: Award-Winning PR Agency Owner, Jen Berson

Join award-winning PR mentor, Jen Berson, to learn and implement the strategies that top PR experts are using to score high-quality media coverage for their clients that don’t cost you tons of time, money, and sanity...

All Episodes

Episodes

6 Ways to Free Up Time in Your PR Agency

Do You Feel Like You Don’t Have Enough Time in Your Day to Grow Your Agency? ⌛️ Time moves fast as an agency owner — from client meetings to finalizing pitch angles, there’s always something that needs your attention!...
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3 Important Ways I Knew It Was Time to Work with an Online Business Coach

Can an Online Business Coach Help You Take Your Skills to the Next Level? 🚀 As a PR pro, it can feel like you need to have all the answers to EVERYTHING – but that’s not true!  You can be an expert in your niche AND...
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9 Things You Need to Double-Check Before Sending a Pitch Email

Do Your Pitch Emails Stand Out from the Crowd? 📨 PR pros know that pitching is the bread and butter of the industry, but not every pitch is a winner! Journalists get dozens (if not hundreds) of emails every single day...
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How to Write a Powerful PR Quote for Your Client's Next Article Feature

Do You Know How to Write Captivating PR Quotes for Client Article Features? 🤔 A powerful PR quote is one of the best ways to get your client in the media and show off their niche expertise 🤓 Clients often give...
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Don’t Love Your Clients? 4 Powerful Ways to Get Your Passion Back

Not Feeling the Love for Your Agency Right Now? 😔 It’s totally normal not to love every client and responsibility you take on as an agency owner. Trust me, you’re not alone! PR pros don’t have to be passionate about...
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20 Best Pieces of Public Relations Advice & Career Tips from Our Community

Need PR Advice from Someone Who’s Been There, Done That? 🤔 We all need a little advice from time to time, and there’s no one more qualified to answer your career questions than our community of supportive PR...
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16 Must-Have PR Agency Tools that I Can't Live Without

Do You Have the Right Tools to Run Your Agency? ⚒️ As a solopreneur, it’s easy to feel like you have to do it all yourself… …but this mindset will cost you in the long run! 😱 You DESERVE to work on high-impact...
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How to Successfully Execute a Brand Audit for New and Existing Clients

Do You Know How to Execute a Successful and Insightful Brand Audit? 🤔 Playing the comparison game is never fun, but brand audits are ESSENTIAL for building an effective PR strategy 🤓 Audits help you measure the...
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What Is Influencer Management? (And Should You Offer it as a Service?)

Should You Expand Your Agency with Influencer Management Services? 🤔 In the age of social media, influencers are the new celebrities 💃 More and more consumers (especially in Gen Z!) are looking to Instagram and TikTok...
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4 Powerful Tips for Building a PR Strategy that Gen Z Will Love

Is Your PR Strategy Gen Z-Ready? 🤔 Gen Zers aren’t just teenagers on TikTok anymore! They’re graduating from college, joining the workforce, and adulting for real 🤯 And if your client is looking to grab Gen Z with...
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How to Confidently Explain the Value of PR to Prospective Clients ft. Amanda Proscia

Today, we’re sitting down with Amanda Proscia, co-founder of Lightspeed Public Relations and Marketing! Lightspeed Public Relations and Marketing is a New York City-based agency focused on promoting innovation in...
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5 Important PR Challenges You Need to Overcome as the Media Landscape Shifts

Are You Keeping Up With the Shifting Media Landscape? 🏃 As PR pros, we know the media landscape is CONSTANTLY changing — new publications pop up, priorities shift, upcoming tech and trends create new expectations…...
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