Commoditized PR is dying. Here's what's replacing it.

Join Jen's free live masterclass on June 20th and get the complete system for positioning, pipeline, and pricing your agency for the AI era: https://jenerationacademy.com/may

PR and earned media budgets are predicted to double by 2027 because of AI. The agencies that understand why are already winning.

There are two groups in PR right now. One is asking if the industry is dead. The other just had their best quarter ever. In this episode, Jen breaks down exactly what's splitting the market, why commoditized PR is getting squeezed, and what the agencies that are thriving are doing differently. The answer has nothing to do with experience or tools. It comes down to one decision most agency owners were never taught to make.

In this episode:

- Why it's not PR that's dying, it's a specific kind of PR

- How earned media placements now feed directly into AI search results like ChatGPT, Perplexity, and Google AI Overviews

- The positioning shift that turns you into the only logical choice for your ideal client

- Why depth and authority are the things AI simply cannot commoditize

Links + resources mentioned:

→ Free Live Masterclass "How PR Agency Owners Are Making Themselves More Sought After Than Ever in the Age of AI" (June 20): https://jenerationacademy.com/may

→ Get Your Agency AI Assistant: https://jenerationacademy.com/the-agency-assistant

→ Join The Pitch Lab: https://jenerationacademy.com/the-pitch-lab

→ Subscribe to My Newsletter: https://jenerationacademy.com/

Let's connect:

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LinkedIn: https://www.linkedin.com/in/jenerationpr/

Website: https://jenerationacademy.com/