From Tariffs to AI: The Survival Skills PR Pros Need Right Now
Resources mentioned:
jenerationacademy.com/challenge
Tired of being told that pitching is all you need to succeed in PR?
In this week’s Pitching Powerhouse Podcast episode, we’re calling BS.
Between economic curveballs and the AI tidal wave crashing into our industry, pitching alone ain’t gonna cut it anymore.
If you’re feeling the pressure—clients pulling back, budgets shifting, the ground constantly moving beneath you—you are SO not alone. And more importantly…you don’t have to just “ride it out.”
In this episode, I’m breaking down 5 must-have skills every PR pro needs to not just survive—but thrive—in 2025 and beyond.
What I Cover:
- 00:00 Navigating the PR Landscape in 2025
- 04:14 Essential Skills for PR Professionals
- 21:38 Building Resilience in Uncertain Times
- 28:51 Leveraging AI in PR
- 33:34 Path to Profitability Challenge
