We're Hiring!

Position Overview

This position’s primary focus will be to expand the reach of Profitable PR Pros by creating, curating, repurposing, and sharing engaging content for our audiences through social media. The main goal for social media is to develop new or repurpose our existing core content to attract and engage our ideal audience of PR professionals so that they become raving fans and customers.

We are looking for a part-time social media coordinator who will strategize, manage, and oversee all organic marketing efforts across our social media platforms, including Facebook, Instagram, LinkedIn, and YouTube. You will be taking direction from and working alongside the Marketing Director to ensure that all social media efforts are coinciding with any launches/promotional periods and are in line with the company’s long-term vision.

You will also serve as the social strategist for Jeneration PR, a subcontracting role that includes supporting some of our public relations clients with their social media strategy, execution, and channel management.

Please submit your application by 11:59pm Pacific on May 10th, 2020. Late applications will not be considered. You will be contacted by May 15th, 2020 if you’ve been selected for an interview. Please note: Due to the volume of applications we typically receive, we will be unable to respond to individual applicants who were not selected for an interview.

Hourly Rate = We are flexible on this, depending on your level of experience. Please include your hourly rate in the application.

Role and Responsibilities

Our Social Media Coordinator will primarily be responsible for:

1. Social Media Brand Management: Acting as the brand voice for Profitable PR Pros across all social media platforms by developing and executing a regular posting strategy, including creating and/or repurposing engaging content that establishes our presence as an authority, such as blog posts, videos, graphics, etc. You will be writing all of the social media copy and will manage the creation of any graphics needed by designing them yourself or directing our graphics team.
2. Social Media Growth: Setting goals for and then developing and executing strategic plans to grow our social media platforms, both in customer engagement (comments, dialogue, sharing) and the numeric value (number of followers, friends, subscribers).
3. Campaign Creation: Partner with our Marketing Director to help support our launches and evergreen campaigns on the social front. You’ll do this by creating and executing results-driven, lead-generating, and high-converting organic social media campaigns.
4. Analytics: Consistent tracking and reporting on social analytics and metrics, as well as making suggestions for improvement based on your findings in these reports. 
5. PR: Assists with the execution of the company's public relations initiatives, such as promoting guest appearances on podcasts and summits.
6. Research: Researching and staying up to speed on new social media marketing strategies and how we can use them to add value to our audience.
7. Community Management: Owning community engagement and responding to audience members and customers on social media channels. You’ll do this by posting engaging content, developing relationships, initiating discussion, monitoring comments, answering questions, being highly responsive, and elevating any concerns or arising themes to our customer service team.

Skills & Abilities:

You are a strong fit for this position if the statements below are true for you:

1. Social media is your passion. You can easily spot an effective social media channel & strategy, and identify the qualities that make it successful.
2. You are constantly paying attention to what is working for leading brands and can visualize how it can apply to our brand.
3. You are a thinker and a doer. This position is a mix of both. You can come up with strong, smart strategies and you also don’t hesitate to jump in and implement.
4. You understand the power of a good story and you are a master at bringing that story to life.
5. You're an effective communicator, especially in writing. Your grammar and writing skills are top notch.
6. You have a knack for identifying trends before they become mainstream,  and pride yourself in implementing quickly to be first to market with your new ideas.
7. You have an eye for a premium visual aesthetic, and are hungry to step beyond the normal stock image to bring our brand to life.
8. You are masterful at tapping into the unique voice of our brand and founder.
9. You’re flexible and can implement new ideas and strategies quickly, especially during launch mode.
10. You’re self-managed, but also understand your role in supporting the bigger vision of the brand.
11. You like to have FUN! (Hey, it can’t be “all business, all the time” around here, right?)

About Us:

Jennifer Berson is the Founder & President of Jeneration PR, a 7-figure PR & social media marketing agency owner that supports  billion-dollar, publicly-traded brands in the beauty, baby & wellness niches. After working in her agency for more than 10 years, she realized that she had a lot of knowledge to share with others about how to launch, grow & scale a business using the agency model.

Jen recently launched Profitable PR Pros, a secondary business that focuses on providing communications professionals and freelancers with strategic educational content for running a profitable PR agency on their terms, so that they can live a flexible lifestyle and spend more time with their families. 

We are looking to hire a Social Media Coordinator to increase the online presence of the Profitable PR Pros brand, so that we can grow our audience and serve more customers, create an active & engaged community of PR professionals, as well as have a consistent voice and presence across all platforms. We are also looking for support with our agency clients and their social media strategy & execution.